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1/18/2018

FORD EXPLORER’S AWARD-WINNING STREAK

FORD EXPLORER’S AWARD-WINNING STREAK
Beyond being one of the most loved and best selling SUVs across the world, especially in the United States, the Ford
Explorer has been winning awards in many markets, including Nigeria.
In 2016, for instance, besides being named the Middle East Car of the Year in the midsize SUV segment, Ford Explorer was also garlanded as the Best Mid-size SUV in Oman.
In Nigeria, the Explorer ended 2017 on a winning note, emerging the Midsize SUV of the Year at the Nigeria Auto Journalists Association (NAJA) Awards, and beating other nominees to win a similar honour at another ceremony (the Nigeria Annual Automobile Awards).
Both awards, which were held in Lagos, further helped the Explorer to continue building on its global heritage and maintaining its popularity in Nigeria, where Ford vehicles are marketed and (Ranger pick-up) assembled by Coscharis Motors Limited.

“Ford and Coscharis Motors are delighted that the Explorer won the prestigious SUV and Car of the Year titles,” said Abiona Babarinde, general manager, marketing communications, Coscharis Motors. “We are proud to offer some of the best SUVs on the market in Nigeria. The Explorer is a magnificent car, packed with features that offer distinguished style and design, luxury and comfort, and smart technologies.”
Babarinde, who received the awards for the SUV in Lagos, further remarked: “The Explorer is truly a global vehicle and is immensely popular here in Nigeria. In 2018, we will continue to drive Ford’s SUV growth in Nigeria, with nameplates like the Explorer alongside other Ford models, such as the Escape, EcoSport, and Edge. The awards shows strength in Ford’s SUV offering.”
The Explorer set the standard for SUVs and has been America’s top-selling SUV for the past 25 years, with more than seven million units sold in the US alone.
Building on a quarter century of innovation and sales leadership, the Explorer comes with comprehensive luxury and convenient features, including added space, enhanced smart technology, and increased safety features.

Nigerians can take to the streets of Lagos, Abuja, or Port Harcourt with pride, due to the Explorer’s sleek design, increased comfort, and appealing style.
The NAJA Awards are a local version of the traditional global automotive industry awards, presented by motoring journalists in different countries and regions of the world, to recognise the achievements of industry players in various categories and across segments.


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