Diamond Bank Plc has disclosed
that it has expended N5 billion on its DiamondXtra savings account promo in the
last 10 years, as part of its efforts to support financial inclusion in the
country.
Also within the same period, 20,
000 customers of the bank have benefitted from the promo.Speaking yesterday at
the unveiling of ‘DiamondXtra season 10’ in Lagos, the bank’s Chief Executive
Officer, Uzoma Dozie explained that part of the focus of the promo is to
instill savings culture in Nigerians, adding that 4,927 customers will benefit
from the season 10 of the promo.
“We have noticed that more people
are saving; we noticed people open accounts which was not the tradition before.
Over the years, we have seen a whole lot of things in the right direction.”He
said the DiamondXtra Savings Account does not only serve as savings account but
also gives the customer hope of becoming a winner with continuous savings.
Dozie added that the last 10
years have been very exciting, noting that the bank has added more solutions to
the promo to enable more customers win more in the consolation prizes in season
10.
The Head, Mass Market, Diamond Bank, Osita Ede, said the bank would be
giving out a total of N433 million to its customers in season 10, adding that
the bank has added education grant, health extra and house advance to the
promo.
Explaining the new solutions, he
said: “The education grant is for five years and anyone who wins this, gets
N100,000 every month for five years to take care of his or her education.
“When a customer wins the house advance, the
person gets outright one million naira and this cuts across all regions. The
health extra is underwritten by Hygeia The way it work is that, with just a
discounted amount of N6,000 a year, anybody that wins it gets full quality
healthcare services for that year.”
According to him, with a deposit
balance of only N5, 000 (five thousand naira) a customer is qualified to
participate in the draw and multiples of that amount increase the chances of
winning.
The DiamodnXtra initiative was launched in
July 2008 and the season 10 edition promises to be more rewarding as the Bank
has reaffirmed its commitment to financially empower more Nigerians by
spreading the draws across the six geopolitical zones.
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